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Google Ads — Paid Search Campaign Management | Noveritis
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Home › Services › Google Ads
Google Ads Campaign Management

Google Ads campaigns that generate qualified leads, not just clicks

We manage your media budget with a focus on results: campaign structure built around your goal, continuous bid and keyword optimization, and reports that show exactly where every dollar went.

Strategy aligned to your business goal, not vanity metrics
Correct conversion tracking setup from day one
Continuous bid and targeting optimization
Performance reports with spend, cost per result and ROI
Request a free quote Chat on WhatsApp
Campaign types
🔍
Search Network
🚀
Performance Max
🛍️
Shopping (e-commerce)
🖼️
Display / Remarketing
▶️
YouTube Ads
📱
App Campaigns
Request a quote

Response within 2 hours

Sectors We Serve

Every goal requires a different campaign structure

There's no "standard campaign" — strategy changes based on what you need: leads, online sales or brand awareness.

🎯

Lead Generation

Search Network campaigns directed to contact forms, quote requests or scheduling.

B2B Services
🛍️

E-commerce Sales

Shopping and Performance Max optimized for ROAS, with integrated product feed.

Shopping ROAS
🔁

Remarketing

Recovering visitors who didn't convert on their first visit to the site.

Display Recovery
📢

Brand Awareness

Display and YouTube Ads to build presence in new markets or launches.

Branding YouTube
Deliverables

Full management, from planning to reporting

Every campaign goes through the same structured steps — no improvising.

🔑 Keyword Strategy

  • Term research by purchase intent
  • Negative keyword list
  • Ad group structure

✍️ Ad Creation

  • Tested copy and headlines (A/B)
  • Ad extensions (sitelinks, callouts, etc.)
  • Creatives for Display and Performance Max

📊 Conversion Setup

  • Conversion tags in Google Tag Manager
  • GA4 integration
  • Tracking validation before launch

⚙️ Bid Optimization

  • Bid strategy adjusted by goal
  • Audience and location targeting
  • Weekly performance review

📈 Performance Reports

  • Spend, clicks and conversions
  • Cost per result and ROAS
  • Recommendations for the next period

🧪 A/B Testing

  • Ad and landing page variations
  • Statistical results analysis
  • Continuous application of learnings
How It Works

From strategy to first click, in 5 steps

A structured process to avoid wasted spend from day one.

1

Diagnosis & Goals

We understand your objective, average ticket and what counts as a conversion

2

Campaign Structure

Organizing campaigns, ad groups and keywords

3

Launch

Conversion tracking setup and ad publication

4

Continuous Optimization

Adjusting bids, audiences and creatives based on real data

5

Reporting & Review

Results analysis and strategy for the next period

Why It Matters

Poorly managed spend is expensive — every click without proper tracking is money with no measurable return

A Google Ads campaign without correctly configured conversion tracking means you can't know what's working. We treat this as a prerequisite, not an optional technical detail.

🎯

Focus on conversion, not clicks

We optimize for the outcome that matters to your business — a lead, a sale, a booking — not just traffic volume.

📊

Correctly configured tracking

Conversions mapped in Google Tag Manager and GA4 before launch, so every decision is based on real data.

🔄

Continuous optimization

Campaigns are reviewed regularly — bids, audiences and creatives evolve with the data collected.

📋

Full budget transparency

You know exactly how much was spent on media and how much on management — no fine print.

100%
conversion tracking
Daily
performance monitoring
6+
campaign types
Monthly
results report
Formats

Where your ads show up

The right network depends on where your audience is searching or browsing.

🔍
Google Search
Text
🛍️
Google Shopping
Product
🖼️
Display Network
Banner
▶️
YouTube
Video
Frequently Asked Questions

Everything about Google Ads

There's no fixed amount — media spend is defined together with you, based on objective, market and keyword competition. In the initial conversation, we present a recommended spend range based on your industry and target outcome.
Yes. The amount paid to Google for clicks and impressions (media budget) is separate from the agency's management fee. This split is detailed in the quote before any campaign starts.
Unlike SEO, paid traffic generates clicks from day one of the campaign. The initial period (usually the first 2 to 4 weeks) is used to collect data and optimize bids, keywords and audiences — it's normal for cost per result to drop over this process.
Search Network, Performance Max, Shopping (for e-commerce), Display, Remarketing and YouTube Ads. The campaign type is chosen based on the goal: lead generation, online sales or brand awareness.
We create the ad copy and creatives. Dedicated landing pages for campaigns can be built through our Website Builder service, which usually improves the campaign's conversion rate significantly.
Performance reports with spend, clicks, conversions and cost per result, plus periodic meetings to review strategy based on the data collected.

Ready to generate leads with Google Ads?

Get a campaign structure proposal and a recommended spend range.

Request a free quote Chat on WhatsApp
Noveritis

Translation and digital services agency. We connect companies to the world with precision, technology and expertise.

+55 11 4872-2448 contact@noveritis.com Rua Francisco Marengo, 500 — São Paulo, SP, 03313-000, Brazil

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